Professional Development: Social Media

This event is SOLD OUT!  Please stay tuned for other opportunities like this one in the future.

Part 1: Engagement Marketing – How small business wins in a socially connected world! 
Part 2: Supercharging Your Facebook Marketing

Engagement Marketing – How small business wins in a socially connected world! 
How can you keep your customers coming back for more – telling their friends – and keeping your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with engagement marketing, building the relationships that build your success. You’ll learn how to:

• Take the excellent customer experience that you deliver and leverage that into connections that enable ongoing dialog.
• Identify the right technology tools to multiply your impact, track your effectiveness and save you time and effort
• Understand how to gain and interpret both direct and indirect feedback on how your customers, prospects and raving fans are perceiving you -- *and* what they are saying to their friends & colleagues
• Create engaging content that encourages re-sharing – how to deliver content that starts and sustains discussions, and how to make sure that content is sharable (even broadcastable!)

• Why Facebook is important to your business
• The difference between posting and marketing on Facebook
• Ten tips to drive more “likes,” more “shares,” and more business