Fuel Professional Development | Crafting Your Elevator Speech with Norm Doty

A great elevator speech or self-introduction is appropriate, credible, intriguing, specific and brief.  You will learn how to create this 15 second statement to establish your credibility and professionalism, to clarify what you do, and to tell why people benefit from working with you.  The right elevator speech will get you the “Oh really? Tell me more.” response.  That first 15 seconds with a prospect can change their perception of what solutions you have to offer and be the determining factor of whether or not they will ever sent an appointment with you or buy from you.