Marketing Today Series - Crafting Your Message
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Crafting Your Message & Measuring Results
Part I – Crafting Your Marketing Message
Crafting the correct message is part art, part psychology and part science. A poorly crafted message can actually hurt your sales. Heather Holmes, CWS Marketing Account Strategist and Sheryl Barlow, CWS Business Development Director will teach you to craft a message that gets your target audience to take action. Discover the one word that should be in every message and learn other powerful words that take your marketing from blah to bamtastic!
Part II – Using Analytics to Measure Results
Did your message work? Take the guesswork out of your marketing with analytics. Today’s advertising avenues have better metrics than ever before. CWS Account Strategist, Tom Novak, will take you through how to use analytics to make better marketing decisions
Marketing Today Series - Crafting You...
Date and Time
Friday Jul 20, 2012
7:30 AM - 9:00 AM CDT
Friday, July 20
7:30 a.m. Registration
8 a.m. Presentation
Location
Canadian Honker Events at the Ramada
1517 16th St. SW
Fees/Admission
$25 members, $40 non-members
