Marketing Today Series - Social Media

Presenter Tyler Olson is CEO of SMC Pros, one of the fastest growing social media agencies in Minnesota, and a nationally-recognized speaker.

Social Media: Why is it important for our business?
 
Over the past decade, interest in traditional marketing continues to plunge while digital media flourishes. Companies are incorporating social media into their marketing budgets at an accelerating rate. As the social media industry matures, results-driven marketing campaigns are frequently showing the highest returns when Facebook, Twitter, and YouTube are integrated. Because the returns are proving to be higher, companies are re-allocating funds towards social media, integrating these new marketing platforms deeper into their promotions. A recent survey of Fortune 1,000 CMO's showed that the marketing budget allocation increased from 6% to nearly 12% over the last year and they expect it to reach greater than 17% within a few years. However, many are not seeing similar results. Find out why and learn from their mistakes to markedly distinguish you and your campaigns from others.