Tracy Lauritzen, Owner
A strategic marketing, sales, and analytics firm
For the past 20 years, Tracy has held executive positions in management, marketing, business development, and analytics. The types of organizations she works with span wide from engineering to economic development. In 2018, her entrepreneurial spirit kicked in, and she launched Krakerjak – a strategic marketing, sales, and analytics firm.
Tracy is known throughout the SE MN business community by her wide variety of speaking engagements on topics related to marketing, sales, and data analytics. By helping organizations integrate business, marketing, and sales plans, she has helped them identify and eliminate waste based on measurable analytics, as well as helped them recognize and adapt to change.
A native of Rochester, Tracy is an active community member, serving on a variety of boards and committees. Currently, she is a director on the People's Energy Cooperative Board. Her previous services include director at the March of Dimes, Chair of their Signature Chef’s Auction Committee, as well as an honorary family at several events, and awarded their prestigious award of “Volunteer of the Year” for the State of Minnesota. Tracy has also served on the Journey to Growth Regional Committee and for the Rochester Area Builders. Tracy’s husband, Damian, son, Otto, and dog, Luke Skywalker, enjoy the outdoors and live near Whitewater State Park in Elba, MN.
Develop relationships within this supportive group of women leaders who meet the third Friday morning of each month. The Women's Round Table provides a small, safe environment for women to: practice and refine skills, discuss challenges specific to women in positions of leadership, learn together and empower each other to take risks. Join us for a fun, engaging program driven by the needs of the group.
**Please note that all presentations and content delivered within or in the promotion of Round Table meetings are entirely Round Table Chair and member/attendee driven. Any messaging and content conveyed within and for these meetings is in no way representative of the Chamber's views, ideals, or positioning.**
Members of the Rochester Area Chamber of Commerce are welcome to attend. In addition, prospective members are invited to attend twice before setting up a meeting to discuss whether Chamber membership is right for their organization.